If 2012 was the year of vast data, connected consumers and social media, what does 2013 have in store? This prediction can help the business owner take the odds positively…
1. The job search will change. . .
…According to 2011 statistics, 14.4 million people used social media to find their last job and 73 per cent of employers successfully hire candidates through social media. Aside from social media, job seekers are looking at search engines to find their next job.
2. Electronic signatures will continue to grow. . .
– Electronic Signature will go from a nice to have to a must-have as a business imperative for individual professionals, small businesses and global enterprises everywhere as more and more companies electronically sign to accelerate speed to results, reduce costs, and delight customers with an easier, faster and more secure way to do business.
3. The middle class will grow. . .
— The zeitgeist is changing, from celebration of the rich and luxury goods, to middle-out economics, with more focus on blue-collar families. Smart brands will focus a significant portion of their product development and marketing on hard-working, everyday Indians. Quality, value and durability will replace glitz and glamour as the cultural touchstones for business. . .
4. Companies will focus on being remarkable
— Becoming remarkable has never been as important. It is more important than ever for businesses to intensely focus on what it is that they are better at than any other competitor. What is it about your business that forms emotional connections with your customers and what value do you provide that is truly significant? So significant that your customers will part with their hard-earned money and, pay more for it at the same time. . .
5. BYOD will get bigger and smarter. . .
— More and more organizations across industries will institute a bring your own device policy to more comprehensively accommodate employees bringing personal tablets and smartphones to work. ICICI Bank has already introduce tablets to its field staff. This means that organizations and technology consultants (both-in-house and out) will spend significant amounts of time evaluating which devices are and are not supportable and designing extensive security policies to protect corporate proprietary data.
6. Mobile-centric products will increase. . .
– Tech companies are realizing that mobile-centric products are not just an after thought, but a necessity. Our everyday lives are moving away from the desktops and toward our mobile devices. I think we’ll see more technology companies opting for mobile business models. Some may even see the traditional Web as unnecessary.
7. Social media needs to show ROI. . .
— From a marketing, public relations and social media perspective, I think that KPIs (Key Performance Metrics) are going to be most important in 2013. This is a business term that puts the concept of ROI (Return on Investment) to the test. KPIs are the exact metrics by which we will measure success. Everyone wants to know how their campaigns are helping contribute to the company’s bottom line. Activity is not enough — it’s the business outcomes that count.
8. Big data injects information science into relationship selling. . .
— While many large companies today leverage internal data to aid their selling efforts, in 2013, companies will take it to the next level by combining internal data (e.g. purchase history, customer service data and marketing automation data) with external data to make stronger predictions about which customers and prospects are most likely to buy.
9. Mobile video consumption will continue to explode. . .
— It will surpass 50 percent of all mobile traffic. Smart phones are the weapon of choice for people looking to access goods and services whenever, wherever. I see mobile video as a powerful tool to make the most of this rapidly growing market. Why? It’s persuasive, engaging and puts your message right at the consumers fingertips. Those looking to develop their mobile presence, without having a mobile video strategy, will find they continue to disappoint customers and lose market share.
10. The year of the employee. . .
— Senior executives have been asking people to do more with less and the ever-mounting pressure to get results has been wearing people down. Leaders recognize that this isn’t a sustainable model and they will be looking for ways to engage people to show they care and to recognize not only the top performers, but the entire organization. On the flip side, most employees are craving new and innovative ways to dig down deep to make a difference and maximize their true potential. The intent of leadership and employees are the same. The result will be a collaborative effort which hasn’t been seen in decades.
And the result of that will be booming profits and world wide economic prosperity.
11. Use of sensors will grow. . .
— Did you take your medicine? Medicines don’t work when patients fail to fill their prescription or follow their dosage schedule. Recent studies show missed doses exceed 50 percent to 60 percent, leading to treatment failures. Soon, you can expect to see third-party payers and health care systems moving more aggressively to intervene to improve outcomes through the use of technology, such as electronic monitored packaging, microchips embedded in pills and wearable sensors. . .
12. More people will participate in internships. . .
– With over 50 percent of recent graduates stating they are having trouble proving to employers that they have the experience to be hired, internship opportunities will be on the rise in 2013. In sports, the turnover numbers are startling —over 80 percent. As organizations continue to try to develop more intensive and effective training and on-boarding programs to reduce turnover, it means that more candidates will get an opportunity through internships that hope to be a more effective method to finding new talent.
(Author is in export business and writes for The Hedge, EPCH, ITO; Journals of ECGC, Exporters.sg) firstname.lastname@example.org
* * *